Mountain Dew quenched swirling rumors by announcing that, for the first time, Mtn Dew Baja Blast – which was introduced 10 years ago as a “Taco Bell Original” – will also be available for a limited time in bottles and cans. The tropical lime flavored beverage will hit shelves starting on May 5th. The news has already brewed a storm of social buzz, as the hashtag #SummerOfBaja is now trending on Twitter!
But like all good things there will be an end, so fans will have to move fast, as Mtn Dew Baja Blast will head back to Taco Bell exclusively at the end of the summer.. or when supplies run out.
“Mtn Dew Baja Blast has been a fan-favorite for 10 years, and we’re thrilled for this first-time opportunity to make it available on store shelves this summer,” said Greg Lyons, VP of Marketing, Mountain Dew. “We’ve been humbled by the amount of speculation and consumer buzz around Mtn Dew Baja Blast being bottled and are confident that this limited time offer is going to be a blockbuster!”
You’ll be able to pick up your Mtn Dew Baja Blast in single serve 20 oz. bottles and 24 oz. cans, as well as 12-packs of 12 oz. cans.
Furthermore, on May 5th, fans will also be able to download and play the Baja or Bust mobile gaming app. Based upon the widely-played Motocross Elite app, Baja or Bust willenable players to enter for a chance to win exciting prizes, including adventure and beach vacations; and be able to enter codes, available under every cap of Mtn Dew Baja Blast, to unlock in-game upgrades and advantages.
Visit www.MountainDew.com/BajaBlast for more information.