Budweiser racing and NASCAR driver Kevin Harvick go into high gear as they team up with Blippar, an innovative new augmented reality technology out of London, for their US launch.
Blippar is a FREE app on mobile devices that allows real world items to come to life in an exciting interactive virtual world. For the 2012 NASCAR Sprint Cup Series season, when fans view the Budweiser logo through the Blippar app on a mobile device, a vivid new world appears giving fans the chance to take their picture with NASCAR driver Kevin Harvick and enjoy interactive material and behind-the-scenes video content of Kevin Harvick. Fans can interact with the Budweiser logo on beer cans, packaging, posters and online images.
If this seems a little confusing to you, just watch the video below:
Once you’ve installed the app, try it out on the picture below!