Casio G-SHOCK celebrated their 30th anniversary last night in New York with a press conference featuring special guests James Marsden, Jessica Stam and Brook Lopez. Unveiled at the event were three exclusive G-SHOCK timepieces: MT-G, Rangeman and GDX6900.
The first timepiece introduced was a completely revamped G-SHOCK classic, the iconic 6900. Making this favorite almost 10% larger in size, the GDX6900 is mega and packed with G-SHOCK’s latest performance technologies; backed by spokesperson Brook Lopez.
Expanding on their revolutionary Master of G collection, G-SHOCK introduced the Rangeman, a military inspired timepiece for first response professionals to truly master all natural elements. Baby-G stepped up its style with the chicest designs to date. Introduced by supermodel Jessica Stam, the fashionable BA110, BA111 and BA112 timepieces come in nine colorways and boast a layered 3D metallic face. Other announcements included the launch of the new 2nd Generation Bluetooth model, lightening yellow models, G-Aviation model and many more.
The pinnacle of the event was the announcement of the new luxury timepieces from G-SHOCK, the metal twisted MT-G Collection. This game changer will reposition the G-SHOCK brand into a more premium space for the affluent consumer — the MT-G, Metal Twisted G-SHOCK collection is a completely new timepiece crafted at Casio’s advanced factory in Yamagata, Japan, for select premium styles. The MT-G is the epitome of modern wrist couture.
There were tons of celebrities at the event, including Vincent Piazza, Fabolous, Paul Pierce, Stevie Williams, Rebecca Minkoff, Chris Meloni, Natasha Lyonne, Taryn Manning, Kelsey Rogers, Nigel Sylvester, Big Sean, Tiki Barber, Brad Richards, Joe Johnson, Doug E. Fresh, Eric LeGrand, Gabe Kling, Louie Vito, Rosie Perez, Josh Hopkins, and more. Definitely a star-studded affair!
Yelawolf performed as the opening act and got the crowd moving later on in the evening.
The night commenced with an hour-long show stopping performance by Eminem, where he performed hits such as “Criminal”, “Lose Yourself”, “Wont Back Down”, “Cleaning Out My Closet” and “Love The Way You Lie”. Talk about a wild night!